This case study demonstrates that LL&I Intender package is a great product for brands to increase market awareness and consideration amongst an in-market audience close to finalising purchase.
Intenders are buyers at the pointy end of their purchase journey. They have been active on website reading editorial articles and searching for stock.They have several brands on their radar, and the opportunity to influence them remains high as they compare their options to pick ‘the one’.
Intender Reach targets this audience with standard display units across desktop, mobile, tablet and App on-network and off network through our data partnership with Audience360.
Results of this case study shows that CTR for the campaign was 5.3 x higher with Intender targeting compared to CTR results from Industry category targeting