Dealer Co-Op package - Hyundai

This case study demonstrates that Dealer Co-Op package is a powerful combination of products to create awareness and drive action amongst in-market consumers.

This package creates high reach campaign awareness with an in-market audience, and stimulates leads, driving inquiry to franchised dealers through:

• Intender Reach on the carsales network
• Intender Reach off network, using carsales data
• Dealer listing performance tools on carsale

Leads generated through this Co-Op package attract no lead fees.

Results of this case study have shown to drive a 3.08 x increase in views per car listed and a 3.35 x increase in leads per car submitted to dealers within the Dealer Co-Op.