This case study demonstrates that Dealer Co-Op package is a powerful combination of products to create awareness and drive action amongst in-market consumers.
This package creates high reach campaign awareness with an in-market audience, and stimulates leads, driving inquiry to franchised dealers through:
- Intender Reach on the carsales network
- Intender Reach off network, using carsales data
- Dealer listing performance tools on carsale
Leads generated through this Co-Op package attract no lead fees.
Results of this case study have shown to drive a 3.08 x increase in views per car listed and a 3.35 x increase in leads per car submitted to dealers within the Dealer Co-Op.