This case study demonstrates that our Vehicle Details Page (VDP) Retargeting product is successful at driving consideration and increasing the likelihood of generating a lead by closing the loop.
VDP Retargeting enables brands to stay top of mind with the carsales consumer both on and off the carsales network during their path to purchase.
Using carsales data, VDP Retargeting retargets consumers off-network who have recently viewed a new stock VDP on carsales with a dynamically built creative execution incorporating the vehicle details from the recently viewed VDP. The package is supplemented with on-network retargeting using standard display advertising.
VDP Retargeting closes the loop for consumers by directing them back to the relevant VDP on carsales, and increases their likelihood to submit a lead.
Results of this case study has shown that Isuzu VDP Retargeting campaign had a CTR of 0.15%; almost 2 X higher than the average CTR of 0.08%. Of those consumers who clicked, 73% went on to submit a lead on the vehicle displayed in the VDP campaign.