High Impact - Mini Clubman Launch

This case study demonstrates that High Impact placements can drive an increase in consideration and intent, and action (driving consumers to OEM site) for new car launches.

The carsales homepage and first-impact product has been the gateway to the largest new car marketplace in Australia for years, reaching over 300,000 unique browsers each day.

This top-of-the-funnel product provides maximum reach and high impact for brand executions, retail campaigns or model support by taking ownership of the homepages and first 3 impacts across the carsales automotive network – carsales, CarPoint, Redbook and Motoring

In the new design, a simplified search box overlays a large hero image of the sponsor's model, while - for maximum impact - a full-width strip ad auto-expands as the user scrolls down the page.


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