Clearance Centre - Mercedes-Benz

In this case study from 2016 you will see the results from the Mercedes-Benz Clearance Centre campaign.

Clearance Centres are a solution that enable OEMs to even out the sales curve through the year.

Designed to shift metal for run out purposes by model or stock type, clearance centres provide a dedicated branded landing page where approved stock filters through for consumers to explore. Relevant consumers will be identified depending on the target audience, and directed to this bespoke brand destination to search and enquire.

VIN management and governance will ensure that only approved vehicles are included and promoted, and reporting and insights will be available for OEMs through RedBookIQ.

As part of a holistic retail solution, Clearance Centre packages will also subsidise a number of dealer depth products such as Showcase and Multi Listings. These products are very effective at increasing individual dealer stock visibility and driving leads.


  1. What/why/etc. (value proposition, media-kit 1-pager intros)
  2. Examples (images, links to actual product if appropriate)
  3. Specs link Process and Guidelines
  4. Creative deadlines
  5. You might also be interested in.. (where appropriate – i.e. native solutions).



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