What is a Product Beta Partner?

Updated: 14-November-2017

All new products released by carsales media, OEM and corporate division (MOC) from 2016 onward undergo client beta-testing before they become available as general releases for all clients.

This ensures the product:

• is technically stable and works as intended
• has 'market fit' both in design and pricing/client-value
• works to achieve the client outcomes with measurable results.

Clients who participate as beta partners must:

• be experimental (results aren't guaranteed)
• be innovative, and like a 'media first'
• be flexible with timelines
• allow us to publish results as case studies 
• receive discounted investment for the solution as exchange for taking risks.

Products currently in beta include:

• Retention/Recall Programs
• In-Feed Video
• Pre-Launch Registration
• Addressible Audiences
• Hold Now/Buy Now

Products that graduated from beta to operational in 2017 include:

• Ratings Amp
• Clearance Centres
• LLI Intender (Industry, Bike, Boat and Caravan 'Intender' targeting)
• High Impact
• Deals (replacing Special Offers)
• Showroom Category Landing Pages