All new products released by carsales media, OEM and corporate division (MOC) from 2016 onward undergo client beta-testing before they become available as general releases for all clients.
This ensures the product:
- is technically stable and works as intended
- has 'market fit' both in design and pricing/client-value
- works to achieve the client outcomes with measurable results.
Clients who participate as beta partners must:
- be experimental (results aren't guaranteed)
- be innovative, and like a 'media first'
- be flexible with timelines
- allow us to publish results as case studies
- receive discounted investment for the solution as exchange for taking risks.
Products currently in beta include:
- Retention/Recall Programs
- In-Feed Video
- Pre-Launch Registration
- Addressible Audiences
- Hold Now/Buy Now
Products that graduated from beta to operational in 2017 include: