This research, commissioned by carsales in 2014 with IPSOS, details the various stages that consumers go through on their journey to vehicle ownership.
It covers the following areas of activity relevant to car marketers and advertisers:
- What triggers consumers on the path to vehicle purchase
- What are the activities that consumers undertake along the way
- What are the biggest influences at each stage
- What are the key milestones and turning points that bring them closer to their purchase
- What barriers do they encounter that slow them down, and how can they be overcome