High Impact Case Study - KIA Sportage (2017)

CASE STUDY:

HIGH IMPACT 2017

Objective:

• Increase consumer engagement through a native approach
• Create high reach awareness for brands looking to connect with a relevant and engaged audience

Solution:

• High Impact – new Homepage Buyout format on carsales
• Ownership of the hero image, interactive strip ad & MREC
• First 3 impacts across the network

Results:

• Model view share increased by up to 53% 2 days post buyout for exposed users
• Brand view share increased up to 19% 2 days post buyout for exposed users
• Brand halo effect with consumers 20% more likely to view a new car within the week post exposure
• Increased competitive consideration of up to 52% vs day prior
• Influenced consumers' immediate post-exposure action with an increase of 17% in brand searches from the homepage
• 4x increase in model traffic to new car showroom on the buyout date

Source: carsales internal data 2017