CASE STUDY:
HIGH IMPACT 2017
Objective:
- Increase consumer engagement through a native approach
- Create high reach awareness for brands looking to connect with a relevant and engaged audience
Solution:
- High Impact – new Homepage Buyout format on carsales
- Ownership of the hero image, interactive strip ad & MREC
- First 3 impacts across the network
Results:
- Model view share increased by up to 53% 2 days post buyout for exposed users
- Brand view share increased up to 19% 2 days post buyout for exposed users
- Brand halo effect with consumers 20% more likely to view a new car within the week post exposure
- Increased competitive consideration of up to 52% vs day prior
- Influenced consumers' immediate post-exposure action with an increase of 17% in brand searches from the homepage
- 4x increase in model traffic to new car showroom on the buyout date
Source: carsales internal data 2017
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