What are views and leads on carsales?

'Large Views' or VDP (Vehicle Details Page) as they are often referred to in the auto industry represent a customer on carsales network visiting the individual advertisement of a car. 

'Leads' or 'Enquiries' are a form-based submission to a car dealer, or a phone-call using the carsales call-tracking system. These unique calling codes are matched to specific cars, for reporting purposes.

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This data is tracked across all browsers and apps, and used in the following insights and reporting features:

  • PreFACTS Views and Leads Reporting
  • Cross-Enquiry Reports
  • RedBookIQ Consideration and Intention Analysis
  • RedBookIQ Lead Insights.
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