Clearance Centre - BMW

In this case study you can see what effect a Clearance Centre solution had for BMW.

Clearance Centres are a solution that enable OEMs to even out the sales curve through the year.

Designed to shift metal for run out purposes by model or stock type, clearance centres provide a dedicated branded landing page where approved stock filters through for consumers to explore. Relevant consumers will be identified depending on the target audience, and directed to this bespoke brand destination to search and enquire.

VIN management and governance will ensure that only approved vehicles are included and promoted, and reporting and insights will be available for OEMs through RedBookIQ.

As part of a holistic retail solution, Clearance Centre packages will also subsidise a number of dealer depth products such as Showcase and Multi Listings. These products are very effective at increasing individual dealer stock visibility and driving leads.


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