High Impact - Holden 4 Day Sale

This case study demonstrates how High Impact placements drive consideration and intent for a Retail campaign, and generate action by driving through to OEM website

The carsales homepage and first-impact product has been the gateway to the largest new car marketplace in Australia for years, reaching over 300,000 unique browsers each day.

This top-of-the-funnel product provides maximum reach and high impact for brand executions, retail campaigns or model support by taking ownership of the homepages and first 3 impacts across the carsales automotive network – carsales, CarPoint, Redbook and Motoring

In the new design, a simplified search box overlays a large hero image of the sponsor's model, while - for maximum impact - a full-width strip ad auto-expands as the user scrolls down the page.


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